American Transmission Co. projects

Project website for a Wisconsin-based company that owns and operates the high-voltage electric transmission system that powers communities in portions of the Upper Midwest.

Media Line: (877) 506-6117info(at)

ATC identifies proposed route options for Bay Lake Project

Lines would run from North Appleton Substation to Morgan Substation

DE PERE, Wis. – American Transmission Co. has identified proposed route options for transmission lines in Outagamie, Brown and Oconto counties.

The facilities, first announced as part of the Bay Lake Project in April 2012, are needed to address electric reliability concerns in northeastern Wisconsin and the Upper Peninsula of Michigan. Elements of the project proposed for northeastern Wisconsin include new substation facilities located at the site of the company’s North Appleton Substation on French Road in the Town of Freedom, and a 345,000-volt and a 138,000-volt line between the North Appleton and Morgan substations.

“Using feedback received from the public at open houses last year, along with computer modeling and other data and analysis, we have determined that the best location for the new substation facilities is at our North Appleton site,” explained David Hovde, ATC local relations consultant. “Similar information was used to identify route options for the transmission lines.”

Landowners whose property may be affected by the lines are being notified, and open houses are scheduled to talk with property owners and other interested parties about the proposals. Open houses will run from 1 to 7 p.m. on the following days and locations:

Wednesday, May 8                          Thursday, May 9
Oconto Falls Senior Center                 The Colonial House Supper Club
512 Caldwell Ave.                               N4330 County Road E      
Oconto Falls, Wis.                             Freedom, Wis.

ATC intends to file an application with the Public Service Commission of Wisconsin for the facilities in early 2014.

The Bay Lake Project also includes a new 138,000-volt line in Michigan, from the Holmes Substation in Menominee County to a substation in Escanaba. An open house for that project is scheduled for June. 

More project information, including an interactive map, is available on the project website,, and a toll-free landowner hotline also has been established for the project: 855-831-5853.

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ATC is a Wisconsin-based company that moves energy along the regional electric grid in parts of Wisconsin, Michigan, Minnesota and Illinois, serving more than 5 million electric consumers. We are experts at what we do: planning, maintaining, operating and protecting the grid. As the electric industry moves toward renewable generation sources, we are transforming our system to continue delivering energy reliably and safely. We proudly support STEM education programs that empower youth with the skills needed to succeed in tomorrow’s energy workforce. For more information, visit and follow us on LinkedIn and X (Twitter).